So, what’s in a name? An awful lot sometimes. When it comes to iconic spots in the Rumson-Fair Haven area, sometimes its all about a name — and the place behind that name and its power. The power of place. It’s mighty in small towns. It defines us and fills our hearts — that slew of memories all anchored in one small place that holds the power to invoke them.

There’s a lot of power in an iconic place like Rumson’s Fromagerie. It’s been a locals’ anchor for decades, since it opened in 1972, under the ownership of Hubert and Markus Peter. Through the many years of the swanky restaurant’s staple existence, management, ownership and menu shifts, the name of the landmark has always been the same — until now.