New Year’s Day is approaching. And, as tradition has it in the area, with the advent of the new year comes a plunge into the cold Atlantic ocean — the annual Polar Bear Plunge, to be exact.

The annual Sons of Ireland’s Asbury Park ocean dip for bonding and charity on New Year’s Day was conceived by Rumsonite Sean Clifford.  It benefits two charities each year. This year, all the proceeds will go to: Red Bank-based Stephy’s Place, a relatively new non-profit dedicated to help the grief-afflicted; and Long Branch’s Shore House, a center of assistance for the mentally ill.

But, way back in the day, there was a high school group of plungers who had a club all their own — the RFH Polar Bear Club.

So, in light of the New Year’s Day plunge of today and the jumpers into the ocean chill of the past, the Retro Pic of the Day offers a glimpse back to RFH in the 1970s and a bunch of BFF plungers.

The weather really didn’t seem to affect them. Though, a little cold water on a winter’s day as a teen was never a big deal.

We salute the fearless plungers of both eras! Recognize any of the guys in this mid-70s RFH Yearbook shot?

— Elaine Van Develde