Call it a sign of tradition. Rumson locals are seeing red again at the site of the iconic Fromagerie of 1970s fame — Red Horse, by David Burke, that is.
You could say that Burke rode back in on his red horse, to start. Then there’s the actual thematic color pop. The red door and shutters are back and a bit brighter, less burgundy, to signal something old being new again. There’s also a new retro truck parked on the front lawn. Things have come full semi circle, like a horseshoe, at the spot that has been reopened since the end of March. It’s marked a reincarnation of sorts.
Fromagerie transforming under new ownership in 2016 Photo/Elaine Van Develde
So, what’s in a name? An awful lot sometimes. When it comes to iconic spots in the Rumson-Fair Haven area, sometimes its all about a name — and the place behind that name and its power. The power of place. It’s mighty in small towns. It defines us and fills our hearts — that slew of memories all anchored in one small place that holds the power to invoke them.
There’s a lot of power in an iconic place like Rumson’s Fromagerie. It’s been a locals’ anchor for decades, since it opened in 1972, under the ownership of Hubert and Markus Peter. Through the many years of the swanky restaurant’s staple existence, management, ownership and menu shifts, the name of the landmark has always been the same — until now.
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