Christmas is coming to Fair Haven on Friday. And, no, no one is confused.

July 17 marks the start of a week-long Christmas in July promotion in the borough’s business district, sponsored by the Fair Haven Business Association.

Throughout the week businesses will offer specials and promotions.

Which businesses are participating? You’ll know by the ones with Christmas decorated front doors.

“We have a great variety of stores and businesses in Fair Haven,” event coordinator Pam Boyd, of Boxwood Gardens, said. “If you want the latest fashions, a great book to read on the beach, flowers or fancy food for a dinner party, or lunch delivered to your beach club, you can get that right here in Fair Haven.

“With this event, we wanted to create a little fun and encourage people to visit our stores, restaurants, and services businesses in town.”

Deck the halls — or the River Road corridor!