The folks in the Fair Haven Business Association are up to something festive that offers area people some hyperlocal holiday shopping fun.

The new initiative is dubbed Shop the Neighborhood. The entire business district along River Road, from one end by the Acme to the other near Gillespie Avenue, will be open from 6 to 9 p.m. on Thursday.

In addition to all sorts of special deals, giveaways and raffles, there will be entertainment by Rumson-Fair Haven Regional High School students stationed at various spots — Umberto’s and Tavolo Pronto on one end and Canyon Pass Provisions and Booskerdoo on the other.

And, for the first time, to add convenience and a little bit of festive old town charm, there will be a free trolley picking up and dropping off shoppers from one end of town to the other.

All aboard! Next stop, Fair Haven business district!