It’s a sign of the times — Fair Haven’s new LED digital sign at Borough Hall, that is.

After decades of dealing with updating an old fashioned marquee sign outside of official borough headquarters on River Road letter-by-letter, event-by-event coupled with a combination of not being able to keep up and just plain age-induced wear, a new sign was commissioned.

And, “it’s just about ready to go,” Mayor Ben Lucarelli said. “This is a much better option for us. The old sign was just falling apart and this one is just much more cost-effective. We couldn’t see hiring someone, or taking time away from a borough employee to keep up with changing the sign consistently and on a timely basis. This LED digital sign can be updated right from the computer and holds several alternating messages. It just makes so much more sense and it’s going to be very sturdy and nice looking.”

There was an advisory committee charged with choosing a sign that would fit in with the character of the borough and get the job done of efficiently notifying residents of events and important messages as they drive by Borough Hall. After doing some research and mulling design ideas, this is what the committee came up with.

The price for the sign, including installation, was roughly $30,000, which at least one official balked at in a past meeting, but Lucarelli and other officials said was worth the product in the long run and is a one-shot payment.

The sign, officials have said, will not be as flashy as Red Bank Regional’s when lit and will get the messages out.

— Elaine Van Develde